When thinking of gifts to give a lady, luxurious candles and sparkly jewels top the list of items that are consistently well received. So if each is great on its own, an emerging trend in the jewellery industry poses the question “why not combine them?”
Popping up on specialty sites, the concept behind brands like Fragrant Jewels and JewelScent is that each of their richly scented candles has a hidden ring inside it. When the candle is burned to a certain level, you are able to pull out the ring and use a code attached to it to find out the ring’s worth, which is anywhere from a few dollars to a few thousand dollars. JewelScent says their mission is to “incorporate beauty and indulgence into every scent experience; to meld the joys of receiving a beautiful piece of jewellery with the pampering descent into bliss one can only achieve through a perfectly crafted scent.” An element of surprise completes the experience, with each ring differing in style and value.
Multiple companies have adapted the idea to fit their existing range of products. Whether you love the concept, or think these entities are best kept separate, it looks like this trend is here to stay!