Jewellery brand Stella Valle has enjoyed a road paved with success since founders Paige Dellavalle and Ashley Jung appeared on Shark Tank in 2013. The hugely popular ABC show, which is notorious for sparing no contestant’s feelings, supplied the founding sisters with adequate funding to help further expand their collection.
While the line’s price points are aimed at an elevated shopper, bargain hunters can soon rejoice. Women’s Wear Daily announced a collaboration between Stella Valle and Target is in the works and will include fashionable costume jewellery with attainable price tags. The sisters reportedly approached the retailer earlier this year, which was serendipitous timing for Target jewellery’s visions and plans. A spokesperson for Target said that a backstory and a brand’s ability to resonate holds weight with their shoppers, and combined with the strength of the pieces in the line, they anticipate great success.
The collection will be shoppable online and in stores on August 4th.