Tiffany & Co’s Progressive New Ad Campaign: It’s Not What You Think!

Tiffany & Co’s Progressive New Ad Campaign: It’s Not What You Think!

The past few years have been pivotal in the plight for gay rights. Same-sex marriage is not only a topic on everyone’s minds, but also a focal point of many political campaigns.

Tiffany & Co’s progressive new advertisement takes a stance on the topic, and shows us that engagements and proposals come in all shapes and sizes, a concept that is rarely explored in mass-market advertising of this kind. Their newest campaign features a real-life NYC same-sex couple (that’s right, not models!) excited about their upcoming nuptials.

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“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms. The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign” says Linda Buckley, Tiffany’s VP of North American PR.

Kudos to Tiffany & Co on their fantastic new ads!



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